There is a need however for dealers to transcend - to Go Beyond the traditional use of BI and customer metrics and integrate this information with world class CRM & CX: (Customer Experience) systems. The result of this transcendence brings a multitude of additional benefits for many that come from the following enhancements:
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Our recent blog concentrated on CRM integration with industry ERPs as well as other disparate apps siloed in a company. The overall objective discussed is to have a relatively easier way to feed the CRM with information that helps sales and customer service create an ongoing superior customer experience.
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Cold calling is hard! Technology makes screening too easy and calls are rarely returned. Many look to email campaigns for the solution, but falling short because generic, spray & pray, emails are not targeted to recipients.
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Statistics indicate that in order to get their work done business users leverage 30-40 business apps per day among the thousands of available apps.
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There is a lot of speculation about how our world will look after the COVID-19 crisis. How drastically will our culture be affected? Will we continue to social distance? Will protective equipment become regular attire? And will handshakes and hugs be replaced by elbow bumps?
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Our newsletter is named "Digital Transformation" because we feel this exciting technological transformation isn't only affecting how companies like yours overall bring your customers' experience to another whole level - it affects how your salespeople and customer service people drive it.
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Poor user adoption is viewed as a substantial part of the reason why many organizations do not get an acceptable return on their CRM investment
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