Inbound marketing and marketing automation provides higher ROI for outbound marketing

Posted by: Neil Saviano on October 08, 2014

There is no doubt that inbound marketing and marketing automation are replacing the traditional outbound sales and marketing strategies.  Two of the most widely used outbound marketing strategies for sales people have been outbound phone calls and field cold calls.  

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Sales and Marketing: The Good, The Bad and the Ugly.

Posted by: Natalie Davies, Marketing Executve, sales-i on September 30, 2014

Sales and marketing. They go hand in hand, right? In theory, yes. In reality, not so much. The lament of many marketers and salespeople alike revolves largely around the seemingly natural born enemies that reside on these two teams. It seems to have developed into all out war in many companies with daggers being thrown and a level of secrecy to rival MI5 but there is really no need for it.



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Business Intelligence With Marketing Automation & CRM Is Key To Customer Penetration

Posted by: Neil Saviano on September 20, 2014

When it comes down to it, sales people have to maximize the following two core strategic areas for success:

1. New customer development.
2. Penetration and retention of existing customers.

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