Our recent blog concentrated on CRM integration with industry ERPs as well as other disparate apps siloed in a company. The overall objective discussed is to have a relatively easier way to feed the CRM with information that helps sales and customer service create an ongoing superior customer experience.
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Cold calling is hard! Technology makes screening too easy and calls are rarely returned. Many look to email campaigns for the solution, but falling short because generic, spray & pray, emails are not targeted to recipients.
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