Why CRM International?

CRM International is not just a technology provider.  Though technology is the core part of a CRM implementation, people and process must be properly positioned in order for the implementation to be successful.  At CRM International we work hard to understand client CRM needs. 

Need examples

• Needs that center around improving the efficiency and productivity of a sales force – helping them to manage the sales process with existing customers, and the lead process through to new customer acquisition.
• Needs that improve the efficiency of customer service in managing customers and improving customer retention.  This includes managing the synergy with sales and marketing by sharing information that results in building solid customer relationships overall.
• Needs that center around the sharing of information throughout the entire organization –always with the goal of building and sustaining solid customer relationships that leads to realizing long term customer or client value.

At CRM international we feel that unsuccessful CRM implementations are the result of not being cognizant of this level of client understanding, and not having the programs in place to help clients overcome this critical hurdle. 

We make sure we can impact all of these levels of client needs by having in place the necessary integrated applications with SugarCRM.  This includes full marketing automation and a world leading customer intelligence application.  At the same time we have a development team that can customize SugarCRM to address client needs that go beyond the out of the box functionality.